Research

Me, Myselves and My Team

Gepostet von am Mai 12, 2012 in Blog, News, Research | Kommentare deaktiviert

Me, Myselves and My Team

Are you on Facebook? Only four years ago, this simple question would have been a hot topic among professional communicators. Today, it has become a rather obsolete ice-breaker as we ought to ask an entirely different question: “Who are you on Facebook?”. As a matter of fact, professionals, who engage in communication during a significant part of their job, often maintain simultaneous profiles on multiple social media outlets, covering different aspects of their online existences. Many of them create a number of entirely separate “online selves” to take on different...

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Muffel oder Champion?

Gepostet von am Mai 12, 2012 in Blog, News, Research | Kommentare deaktiviert

Muffel oder Champion?

Der Social Media Activity Index 2011 misst die Kommunikationsaktivität der Bundestagsabgeordneten im Web 2.0 Facebook oder Twitter im Bundestag? Nur wenige Bundestagsabgeordnete nutzen Social Media-Plattformen für einen Dialog mit Bürgern. Das ISPRAT-Projekt „Politiker im Netz“ hat untersucht, wie Bundestagsabgeordnete Soziale Medien nutzen, um sich mit ihren Wählern zu vernetzen. Durchgeführt wurde die Studie vom Institut für Medien und Kommunikationsmanagement (MCM) der Universität St. Gallen. Die Internetaktivisten der Unionsparteien verbündeten sich jüngst zum „Cnetz“ – einem weiteren...

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Lass uns keine Freunde sein

Gepostet von am Jan 18, 2012 in Blog, News, Research | Kommentare deaktiviert

Lass uns keine Freunde sein

Social Media für Unternehmen: Eine Kultur-, nicht nur eine Strategiefrage. Fallstricke und Erfolgsstrategien im Umgang mit Sozialen Medien

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Holding Sway

Gepostet von am Dez 10, 2011 in Blog, News, Research | Kommentare deaktiviert

Holding Sway

Social media’s potential impact on corporate reputation is well documented, but by understanding how the tools work, you can stay on top of the game. Social media have become so ubiquitous that it seems worthwhile to reflect whether these new applications of online communication do, in fact, change the way companies manage their reputation, and if so, how? Mass collaboration, collective intelligence and knowledge sharing have always been key features of the Internet. Today, Web 2.0 applications make it easy for any user to collect, change, create or share content. Whether the user is...

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SOS – Save our Serendipity

Gepostet von am Okt 11, 2011 in Blog, News, Research | Kommentare deaktiviert

SOS – Save our Serendipity

Serendipity is our soul. Serendipity sustains us, it occasionally gives our lives directions neither planned nor anticipated, and serendipity opens up different avenues of looking at this world. As I will argue, without serendipity, life would not just be predictable, it would be excruciatingly boring. We, the creators of the Internet, are on our best way to banishing serendipity from our lives. But how high is the price we are paying? Are we exchanging a challenging but exciting life for a predictable but dull one? Our revolution against serendipity is a silent one, as it is our mere usage...

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Social Media Acceptance in the Workplace

Gepostet von am Sep 8, 2011 in Blog, News, Research | Kommentare deaktiviert

Social Media Acceptance in the Workplace

How many e-mails have you received today? How many text messages? How often have you been called? Have you checked your Facebook or LinkedIn account yet, have you updated you Twitter feed? What about your blog – does it provide any recent content? Maybe you should check what other users are blogging or tweeting about you? Feeling stressed yet? Well, you wouldn’t be the only one. The recent Annual Meeting of the Academy of Management in San Antonio, Texas provided a great opportunity for us to share our recent research on information overload and Social Media acceptance with our...

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